Project 3: Evaluation Questions

Before you start

• Who is the target audience for this site?
• What is the user goal for this web site?
  • You shouldn’t try to cover all the bases here; just identify the top 1-2 use cases and motivations for users.
• What is the business goal for this web site?
  • You shouldn’t try to cover all the bases here; just identify the top 1-2 goals.

Homepage

• Screenshots
  • Include 2 screenshots of the homepage: mobile (480px wide) and desktop (1280px wide)
• Is the homepage focused on a user’s expectations and key tasks?
• Does the homepage content include irrelevant information or does it fall prey to info dumping?

Interior pages

• Are section titles clear and descriptive?
• On interior pages, do users still understand “where” they are in the site?

Navigation/Organization

• Is site navigation clear? Do you easily understand what you will see before you click a link?
• Is the site navigation organized logically?
• Can a user easily return to the previous page? to the homepage?
• Are the site’s standard elements (e.g., page titles, site navigation, page navigation) easy to locate?
• As a user, can you easily discover new and relevant information without frustration?

Search

• Does the site have a search form/input?
• If so, is it easy to locate and do the search results include the information most relevant to a user?

Aesthetics/Visuals

• Are the colors and typography consistent? When the design is not consistent, are the distinctions meaningful?
• Does the interface have an attractive design?
• Is it appropriate to its audience?
• Is the site imagery (e.g., photos) meaningful?
• Are icons intuitive and/or labeled?
• Do the icons look like they belong to a family of icons?
• Is there is a good balance between information density and use of white space?
• Are animations used sparingly and to good effect?
• Are there any places in the design where color is used to communicate something (e.g., success, a warning)? Is there a secondary cue to convey that same info to users who may be colorblind?
• Is there a clear visual hierarchy?
• Is the texts easily readable?
  • Consider font size, contrast ratio, whitespace

Action items

• Are buttons consistent in their design and language?
• Is the language in call-to-action buttons descriptive?
• Are clickable elements (e.g., buttons, links) obvious?
• Is there anything on the page that reads as clickable, but in fact is not?
• Is there a visual change when a user points their mouse at something clickable?
• Are clickable elements at least 44x44 pixels in size?

Credibility

• What trust indicators exist on the site? How can they be improved?
• Is it easy to find the contact information for the company/site owner?

Overall

• Complete an audit using Lighthouse in Google Chrome and include a screenshot of the results.
  • Add any additional notes about things that stood out to you from this audit here, as well.
• Is the site responsive?
  • If yes, what could be improved?
• Are there common characteristics and wording in the site’s navigation, prompts and layout?
• Does the site content use familiar words and a tone appropriate for its audience?
• Are there error messages? Are they clear as to what is wrong and how it can be rectified?

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